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We are only as good as the impact we have.

CHANGING THE GAME

The toy industry is massive. In 2018, the industry hit $21.6 billion in sales and shows no sign of slowing down ― nor does the negative impact it’s having on the environment. According to the plastics trade magazine, plastic toys which tend to be inexpensive and vibrantly colored, account for 90% of the market. Plastic is a practical material and cheap to manufacture so inevitably lots of things are made from it. Although plastic is cheap, convenient, this is contributing to the amount of plastic ending up in landfill and oceans.
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Toys are far from single-use plastics, as we know from research that they stay within a household for approximately 10 years and tend to be passed on to charities, friends and families. Many toys will last between 15-20 years before they enter the waste stream. Unfortunately, recycled plastics are rarely able to be used in the process of manufacturing toys due to the uncertainty of the chemical composition of recycled plastic. We believe that what is used for minutes should not pollute the oceans for years. ​​We believe in our ability to create change in the world and inspire others to do the same. It starts with changing how games are made for a green future and clean ocean!

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